Losing customers after a breach
Jan 22nd, 2014 by Jesper Kråkhede
I have worked with incident investigations for many years and developed a skill to estimate costs of a breach quite some accuracy. One of the hardest to pinpoint is how many customers that actually would at least think of taking their patronage somewhere else. This report puts figures on the possible loss. Taking all figures you could expect that somewhere around 35% of our customers in the consumer market would think of actually switching to a competitor.
This means that after a breach customer loyalty pays of and whatever you do you must take action to make sure you won´t lose your customers.